Last updated on: 13.07.2024
We attach great importance to the transparent handling of personal data. This privacy policy provides information about what personal data we collect, for what purpose and to whom we pass it on. To ensure a high level of transparency, this privacy policy is regularly reviewed and updated.
1. Which services we use
- Google Ads
- Google Ads Conversion Tracking
- MailChimp
- Google Analytics
- Google Tag Manager
- YouTube
2. Contact information
If you have any questions or concerns about the protection of your data by us, you can contact us at any time by e-mail at picpork@gmail.com. Responsible for the data processing that takes place via this website is:
Michel Maillard
Switzerland
3. General principles
3.1 What data do we collect from you and from whom do we receive this data
We primarily process personal data that you provide to us or that we collect when operating our website. We may also receive personal data about you from third parties. This may include the following categories:
- Personal master data (name, address, date of birth, etc.);
- Contact data (cell phone number, email address, etc.);
- Financial data (e.g. account details) account details);
- online identifiers (e.g. cookie identifier, IP addresses);
- location and traffic data;
- sound and image recordings;
- particularly sensitive data (e.g. biometric data or details of your identity);
- personal data (e.g. name, address, date of birth, etc.) biometric data or information about your health)
3.2 Under what conditions do we process your data?
We treat your data confidentially and in accordance with the purposes set out in this privacy policy. We pay attention to transparent and proportionate processing.
If, in exceptional cases, we are unable to comply with these principles, data processing may still be lawful because there is a justification. In particular, the justification may be:
- your consent;
- the performance of a contract or pre-contractual measures;
- our legitimate interests, provided that your interests do not prevail.
3.3 How can you withdraw your consent?
If you have given us your consent to process your personal data for specific purposes, we will process your data within the scope of this consent, unless we have another justification.
You can withdraw your consent at any time by sending an email to the address given in the legal notice. Data processing that has already taken place is not affected by this.
3.4 In which cases can we pass on your data to third parties?
a. Principle
We may need to use the services of third parties or affiliated companies and commission them to process your data (so-called processors). Categories of recipients include:
- Accounting, trust and auditing companies;
- Consulting companies (legal advice, taxes, etc.);
- IT service providers (web hosting, support, cloud services, website design, etc.);
- Payment service providers;
- Providers of tracking, conversion and advertising services.
We ensure that these third parties and our affiliated companies comply with data protection requirements and treat your personal data confidentially.
We may also be obliged to disclose your personal data to authorities.
b. Visiting our social media channels
We may have embedded links to our social media channels on our website. This is visible to you in each case (typically via corresponding icons). If you click on the icons, you will be redirected to our social media channels.
In this case, the social media providers will be informed that you have accessed their platform from our website. The social media providers can use the data collected in this way for their own purposes. We would like to point out that we have no knowledge of the content of the transmitted data or its use by the operators.
c. Transfer abroad
Under certain circumstances, your personal data may be transferred to companies abroad as part of order processing. These companies are obliged to protect data to the same extent as we are. The transfer may take place worldwide.
If the level of data protection is not the same as in Switzerland, we will carry out a prior risk assessment and contractually ensure that the same level of protection is guaranteed as in Switzerland (e.g. by means of the new standard contractual clauses of the EU Commission or other legally prescribed measures). If our risk assessment is negative, we will take additional technical measures to protect your data. You can access the EU Commission’s standard contractual clauses at the following link. https://commission.europa.eu/publications/standard-contractual-clauses-controllers-and-processors-eueea_de
3.5 How long do we store your data?
We only store personal data for as long as is necessary to fulfill the individual purposes for which the data was collected.
Data that we store when you visit our website is stored for twelve months. An exception applies to analysis and tracking data, which may be stored for longer.
We store contractual data for longer, as we are required to do so by law. In particular, we must store business communications, concluded contracts and accounting documents for up to 10 years. If we no longer need such data from you to perform the services, the data will be blocked and we will only use it for accounting and tax purposes.
3.6 How do we protect your data?
We will keep your data secure and take all reasonable measures to protect your data from loss, access, misuse or alteration.
Our contractual partners and employees who have access to your data are obliged to comply with data protection regulations. In some cases, it will be necessary for us to pass on your inquiries to companies affiliated with us. Your data will also be treated confidentially in these cases.
We use the SSL (Secure Socket Layer) method within our website in conjunction with the highest level of encryption supported by your browser.
3.7 What rights do you have?
a. Right to information
You can request information about the data we have stored about you at any time. We ask you to send your request for information together with proof of identity to picpork@gmail.com.
You also have the right to receive your data in a commonly used file format if we process your data automatically and if:
- You have given your consent to the processing of this data; or
- You have provided data in connection with the conclusion or performance of a contract.
We may restrict or refuse to provide information or data if this conflicts with our legal obligations, legitimate own or public interests or the interests of a third party.
The processing of your request is subject to the statutory processing period of 30 days. However, we may extend this period due to a high volume of requests, for legal or technical reasons or because we require more detailed information from you. You will be informed of the extension in good time, at least in text form.
b. Erasure and rectification
You can request the erasure or rectification of your data at any time. We may reject the request if statutory provisions oblige us to store your data for a longer period or to retain it unchanged, or if your request conflicts with a permitted circumstance.
Please note that exercising your rights may conflict with contractual agreements and may have a corresponding impact on the performance of the contract (e.g. premature termination of the contract or cost consequences).
c. Legal recourse
If you are affected by the processing of personal data, you have the right to enforce your rights in court or to file a complaint with the competent supervisory authority. The competent supervisory authority in Switzerland is the Federal Data Protection and Information Commissioner: https://www.edoeb.admin.ch
3.8 Changes to the privacy policy
We may change this privacy policy at any time. The changes will be published on , you will not be informed separately.
4. Individual data processing operations
4.1 Provision of the website and creation of log files
What information do we receive and how do we use it?
When you visit our website, certain data is automatically stored on our servers or on servers of services and products that we purchase and/or have installed for system administration, statistical, backup or tracking purposes. This is:
- the name of your internet service provider;
- your IP address (in certain circumstances);
- the version of your browser software;
- the operating system of the computer used to access the URL;
- the date and time of access;
- the website from which you visit the URL;
- the search terms you used to find the URL.
Why are we allowed to process this data?
This data cannot be assigned to a specific person and this data is not merged with other data sources. The log files are stored in order to guarantee the functionality of the website and to ensure the security of our information technology systems. This is our legitimate interest.
How can you prevent data collection?
The data is only stored for as long as is necessary to achieve the purpose for which it was collected. Accordingly, the data is deleted at the end of each session. The storage of log files is absolutely necessary for the operation of the website; you therefore have no option to object to this.
4.2 Google Ads
We use the Google Ads service on our website, an online advertising service provided by Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA (hereinafter “Google”). Google Ads enables us to place advertisements in Google search results and in the Google advertising network.
4.3 Google Ads Conversion Tracking
We use the online advertising program “Google Ads” on our website and, in this context, conversion tracking (visit action evaluation). Google Ads Conversion Tracking is an analysis service provided by Google LLC (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; “Google”).
When you click on an ad placed by Google, a conversion tracking cookie is set on your device. These cookies have a limited validity, do not contain any personal data and are therefore not used for personal identification. If you visit certain pages of our website and the cookie has not yet expired, Google and we can recognize that you have clicked on the ad and have been redirected to this page.
The information obtained using the conversion cookie is used to generate conversion statistics. This tells us the total number of users who clicked on one of our ads and were redirected to a page with a conversion tracking tag. However, we do not receive any information with which users can be personally identified.
You can prevent the storage of cookies by selecting the appropriate technical settings in your browser software. However, we would like to point out that in this case you may not be able to use all the functions of this website to their full extent. You will then not be included in the conversion tracking statistics.
In addition, you can deactivate personalized advertising for you in the settings for advertising on Google. You can find instructions on how to do this at https://support.google.com/My-Ad-Center-Help/answer/12155764.
4.4 MailChimp
We use the MailChimp service, offered by The Rocket Science Group, LLC, 675 Ponce de Leon Ave NE, Suite 5000, Atlanta, GA 30308, USA, to send newsletters and email notifications.
When you sign up for our newsletter, the data you provide and your email address will be transmitted to MailChimp, stored and processed. This enables us to send you regular updates, offers and information.
By registering for the newsletter, your IP address and the date of registration are stored. This storage serves solely as proof in the event that a third party misuses an email address and registers to receive the newsletter without the knowledge of the authorized party.
MailChimp offers extensive analysis options on how the sent newsletters are opened and used. These analyses are group-related and are not used by us for individual evaluation.
The data stored by MailChimp will be deleted as soon as you unsubscribe from our newsletter. This does not affect data stored by us for other purposes.
MailChimp has its own privacy policies and practices, which may differ from those of our website. You can find more information on data protection at MailChimp at: https://mailchimp.com/legal/privacy/. If you have any questions about the data collected by MailChimp or wish to exercise your rights in relation to this data, you should contact The Rocket Science Group, LLC directly.
4.5 Google Analytics
We use Google Analytics on our website, a web analytics service provided by Google LLC (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; “Google”). Google Analytics uses “cookies”, which are text files placed on your computer, to help the website analyze how users use the site.
The information generated by the cookie about your use of the website will generally be transmitted to and stored by Google on servers in the United States. However, if IP anonymization is activated on this website, your IP address will be shortened by Google beforehand within member states of the European Union or in other contracting states of the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be transmitted to a Google server in the USA and shortened there.
On behalf of the operator of this website, Google will use this information for the purpose of evaluating your use of the website, compiling reports on website activity and providing other services relating to website activity and internet usage to the website operator.
The IP address transmitted by your browser as part of Google Analytics will not be merged with other Google data.
You can prevent the storage of cookies by setting your browser software accordingly; however, please note that if you do this, you may not be able to use all the features of this website to the fullest extent possible. You can also prevent Google from collecting the data generated by the cookie and relating to your use of the website (including your IP address) and from processing this data by Google by downloading and installing the browser plug-in available at the following link: https://tools.google.com/dlpage/gaoptout.
4.6 Google Tag Manager
We use Google Tag Manager, a service provided by Google LLC (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; “Google”), to manage website tags via an interface. The Google Tag Manager itself (which implements the tags) is a cookie-less domain and does not process any personal data. The service triggers other tags, which in turn may collect data. Google Tag Manager does not access this data. If a deactivation has been made at domain or cookie level, this remains in place for all tracking tags that are implemented with Google Tag Manager.
By using Google Tag Manager, scripts (so-called tags) can be automatically activated on our website and data can be transmitted from your browser to Google. This data may include information about your IP address, the browser you are using, the subpages of our website visited and other interactions during your website visit.
4.7 YouTube
Videos from YouTube, a platform of Google LLC (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; “Google”), are integrated on our website. When you view the videos or click on the play button, data, including your IP address and information about the browser you are using, is transmitted to Google’s servers and stored there. This data is used to provide the video, monitor performance and improve the user experience.
If you are logged in to your YouTube account, you allow YouTube to associate your browsing behavior directly with your personal profile. You can prevent this by logging out of your YouTube account.
4.8 Hummingbird
Hummingbird uses the Stackpath Content Delivery Network (CDN). Stackpath may store web log information of site visitors, including IPs, UA, referrer, Location and ISP info of site visitors for 7 days. Files and images served by the CDN may be stored and served from countries other than your own. Stackpath’s privacy policy can be found here.
4.9 Smush
Note: Smush does not interact with end users on your website. The only input option Smush has is to a newsletter subscription for site admins only. If you would like to notify your users of this in your privacy policy, you can use the information below.
Smush sends images to the WPMU DEV servers to optimize them for web use. This includes the transfer of EXIF data. The EXIF data will either be stripped or returned as it is. It is not stored on the WPMU DEV servers.
Smush uses the Stackpath Content Delivery Network (CDN). Stackpath may store web log information of site visitors, including IPs, UA, referrer, Location and ISP info of site visitors for 7 days. Files and images served by the CDN may be stored and served from countries other than your own. Stackpath’s privacy policy can be found here.
Smush uses a third-party email service (Drip) to send informational emails to the site administrator. The administrator’s email address is sent to Drip and a cookie is set by the service. Only administrator information is collected by Drip.